The new Toms Roasting Co. and more

Yes, Toms has a coffee shop, and it’s awesome. But let’s start with the thing currently on everyone’s mind – I owe you an apology. And kind of a big one.

When I first relaunched my blog under the new look and feel of One Fine Day, I promised that my blogging would be more consistent, that you would be able to come here multiple times per week and read something new and exciting. This month I failed. It’s not that I don’t have the desire to be writing for y’all; in fact, it’s quite the opposite. The backlog of new ideas I have grows everyday. Unfortunately I have so many things going on in my personal and professional life that something had to give, and for now that something is One Fine Day.

I’d like to say that things will be getting better from here on out, but in all honesty, I haven’t reached the light at the end of the tunnel quite yet. But please bear with me. I PROMISE to post as much as I can, and I doubly promise that things WILL get better and you’ll have the blog you expect to see when you visit One Fine Day.

So please accept my apology, and know that I haven’t stopped thinking about you guys.

With that, let’s talk Toms.

Back in the day, I was something of a Toms naysayer. Sure, I thought their 1 for 1 model was admirable, but I was pretty convinced that I would never shell out $50+ for a pair of shoes that looked like that regardless of the good they did (I know, I know, but I was a college student and low on extra cash). Fast forward five years to the time I was in desperate need of a pair of everyday shoes. My athletic shoes felt too sporty, my flats to business-y, and my Sperry’s had long since found a new home in the trash. Somehow, I was convinced to just try one pair of Toms (“I promise you’ll love them,” they said), so I added a pair of classic gray Toms to my birthday list, and that’s how I came to own my first pair of Toms.

And you know what? They were everything everyone talked about (even the style grew on me). One pair turned into two, and two quickly turned into an obsession.

I drank the Toms Koolaid, y’all…and I’m not sorry.

I’ve completely fallen for their goods, and love everything about their unyielding focus on changing the world. Plus, founder Blake Mycoskie is incredibly passionate, not too shabby on the eyes, AND competed in The Amazing Race (which earns him major bonus points in my book). So you can bet I was excited when I attended Blake’s SXSW panel and he announced that Toms would be opening the first ever Toms Roasting Co. right here in Austin.

You’re probably wondering what a coffee shop could possibly have to do with Toms shoes? Well for starters, the company has now added coffee beans to their repertoire  – and for each bag sold, money goes to help provide coffee farmers in impoverished areas with clean water. But also, Toms Roasting Co. is more than just a coffee shop – it’s also a store to sell their shoes, eyewear, and you guessed it, coffee.

I went this weekend because I needed to do a little writing, and I thought a change of scenery might be nice (plus, I just wanted to check out the new digs). The Toms Roasting Co. is exactly what you would expect out of the company. The space is full of color and interesting textiles from around the world. The decor is warm and cozy, and really makes you feel like you’re just sitting in your living room. The drinks are good (well, the chai latte I had was quite tasty, but I can’t speak to their new coffee). And the portion of the shop that sells the shoes and eyewear is obvious, but not obtrusive.  I really got the feeling that they truly were trying to make this place a coffee shop that sells Toms gear rather than a store that happens to sell some coffee.

I suggest everyone check it out, because Toms Roasting Co. really is a beautiful, inspiring place to enjoy an hour or two in your day. It might even become my new weekend go-to.

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